Jingles, Imagination and a dash of Surrealism; advertising in the 50’s, 60’s and 70’s.

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Hello gorgeous!

After a long absence from blogging.. (maybe that’s a good thing for you dear readers?)…. I’m back with my usual musings, random rambling thoughts, and (derailed) train-of-thought, objectless observations.

Let’s consider the state of modern advertising.

(YAWN)

We are constantly bombarded with ads everywhere; from television, radio, Facebook, Instagram and a plethora of other media platforms. Hey, I get it, they all gotta make a buck. (who doesn’t?). My issue is with the way that they advertise. The current template for ads is dull, dull, dull. It’s formulaic stuff with crap about “families” which prominently feature smart-ass, precocious children, and dim witted adults (à la the Disney Channel). Everything is all about portraying inclusivity, and unchallenging normality. It’s all very safe and there is a presiding feeling of sameness. As for the music? Gone are the days of catchy little jingles. Those have been replaced by background music; a mix of uninteresting mainstream pop pablum.

Music is viewed by advertising agencies as an important “background feature” in advertising because of its wide use and ability to enhance viewer “arousal and affect”. Say what? I don’t know about you, but I cannot imagine who (if anyone) is being “aroused” by the pedestrian choices of mainstream music paired up with various products. Evidently, the prevailing theory of the huge global advertising/marketing agencies is:

“The value of articulating popular music to a product is seen as very important; especially to advertisers competing with products similar, if not identical, in use-value”.

……blah, blah, blah. Tell me how linking McDonalds Mighty Wings with the song “Lip Read” in a television commercial is selling more chicken? The annoyance of these kinds of songs is now making me annoyed with the products in the ads that feature those irritating interchangeable tracks. If you’re not old enough to remember the golden age of advertising (and chances are that you’re not) you have no idea just how FUN it was. No. Seriously.

A Busby Berkeley style soup commercial…

https://youtu.be/5jU2pl7bqKg

Family Fun Fast-food Jingle..

https://youtu.be/KJXzkUH72cY

A catchy shaving cream jingle..

https://youtu.be/7ClijtnPkfU

And oodles of surrealism….

Immigration Hypocrites

Melania Trump’s parents, Viktor and Amalija Knavs live in the U.S. permanently now because of chain migration after Melania’s visa expired and she STAYED HERE ILLEGALLY. She married Donald Trump and became a citizen. NONE OF THEM HAVE A DEGREE OR A JOB!

Thanks to Chris for shouting this out on instagram.

Ups And Downs And Inspiration’s Mysterious Upgrade

Looking back over the past several years of picture making it’s easy to see a pattern of ups and downs in my images, of cools and warms, of dim expressionless faces, formally presented in a mature and careful gray only to be followed by sun-lit periods of young and glowing toothy smiles. My diaries put this emotional see-saw into words – but I find that my pictures are a lot more fun to look at. My God! Could it be…I think it could…I’m only human after all.

Inspiration is a mysterious thing that comes and goes seemingly of it’s own accord. Somehow it magically allows you to work at a higher level. Officially, Inspiration (according to the Greeks – let’s go to source here) descends onto us mere mortals via a direct message (wait, they had twitter? – huh? ) from Apollo or Dionysus (The party God that makes you say, “I’m so drunk and I have the most amazing idea for some art right now”) or via a muse. The muses were sort of like ancient Halstonettes that would appear out of clouds of smoke from invisible smoke machines in order to get your artistic juices flowing. Usually they did this in flowey layered chiffon numbers a la Halston. There were nine of these girls, let’s see, there was Calliope, Terpsichore, then there was…the red headed one, and then blah-badee-blah and the tall one with the nose, and well whoever the rest were they were all totally gorgeous, but the most fabulous and inspiring of all the muses was called Pat Cleveland. That’s it basically it in a nutshell – a little ancient history there for you, kids. But the thing about inspiration is that these days, you never know who is going to let it loose on you. The muse thing is a very equal opportunity type of mystical occupation now-a-days.  Example: James. He was trouble, but I have to admit –  he really could inspire…

JamesBluePillowBILLYERB

Go for it when it strikes – cause it sure don’t last.

 

D.ON-D2 //: Bacharach Sequence Engaged

You know, I’ve been all over this country in my life and no matter where I am people often ask me, “Is Dionne Warwick an alien?”

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“Is Dionne Warwick an alien?” I say.

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“Of course not! That’s ridiculous. Dionne Warwick is NOT an alien.”

“She’s a robot.”

dionne-warwick-robot

That’s a well known fact in the business and in certain parts of New Jersey. Quite simply she’s a very talented robot with several wonderful hit songs like “That’s What Friends Are For” and this catchy Bee Gees collaboration: