Judy, Judy, Judy…

Multitalented. Multifaceted. Multiplicitous. She was a legendary talent and a complex person. It’s nearly impossible to seperate the human being from the mythology. She completely inhabited the countless estimable roles and characters which she embodied completely. I’m unsure why anyone would even consider attempting to portray this enigma. Seriously.

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Pat Dry’s Classic Three Bean Salad

Pat Dry’s Classic 3 Bean Salad:

-1 can garbanzo beans, rinsed & drained

-1 can red beans, rinsed & drained
-Similar amount of green beans, blanched in boiling water 3 minutes & plunged in an ice bath
-1 minced shallot or some finely chopped red onion
-chopped Italian parsley
-simple vinaigrette. I like extra virgin olive oil & white balsamic vinegar (or lemon juice)

Mix it all together. Eat it.

Jingles, Imagination and a dash of Surrealism; advertising in the 50’s, 60’s and 70’s.

Video

Hello gorgeous!

After a long absence from blogging.. (maybe that’s a good thing for you dear readers?)…. I’m back with my usual musings, random rambling thoughts, and (derailed) train-of-thought, objectless observations.

Let’s consider the state of modern advertising.

(YAWN)

We are constantly bombarded with ads everywhere; from television, radio, Facebook, Instagram and a plethora of other media platforms. Hey, I get it, they all gotta make a buck. (who doesn’t?). My issue is with the way that they advertise. The current template for ads is dull, dull, dull. It’s formulaic stuff with crap about “families” which prominently feature smart-ass, precocious children, and dim witted adults (à la the Disney Channel). Everything is all about portraying inclusivity, and unchallenging normality. It’s all very safe and there is a presiding feeling of sameness. As for the music? Gone are the days of catchy little jingles. Those have been replaced by background music; a mix of uninteresting mainstream pop pablum.

Music is viewed by advertising agencies as an important “background feature” in advertising because of its wide use and ability to enhance viewer “arousal and affect”. Say what? I don’t know about you, but I cannot imagine who (if anyone) is being “aroused” by the pedestrian choices of mainstream music paired up with various products. Evidently, the prevailing theory of the huge global advertising/marketing agencies is:

“The value of articulating popular music to a product is seen as very important; especially to advertisers competing with products similar, if not identical, in use-value”.

……blah, blah, blah. Tell me how linking McDonalds Mighty Wings with the song “Lip Read” in a television commercial is selling more chicken? The annoyance of these kinds of songs is now making me annoyed with the products in the ads that feature those irritating interchangeable tracks. If you’re not old enough to remember the golden age of advertising (and chances are that you’re not) you have no idea just how FUN it was. No. Seriously.

A Busby Berkeley style soup commercial…

https://youtu.be/5jU2pl7bqKg

Family Fun Fast-food Jingle..

https://youtu.be/KJXzkUH72cY

A catchy shaving cream jingle..

https://youtu.be/7ClijtnPkfU

And oodles of surrealism….

The Answer Line is Open

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Independence Day

God Please Bless America and forgive us for all the horrible things we do then lie about later. PS – WE NEED HELP HERE! It’s gotten pretty bad down here again. Maybe you should think about making an appearance or adding a couple new commandments or something? Even just a really loud voice out of a cloud with lightning would do it actually. Just please please let me know when you might do something like that because if they don’t see some video on TV or Instagram then it never happened.

Maybe you could do a modern miracle thing andappear in everybody’s feed at the same time! Think about it. Have your son film it, do the miracle world wide feed appearance and you’re done! Easy one…huh? Anything would help at this point.

GRACIAS, G!