Jingles, Imagination and a dash of Surrealism; advertising in the 50’s, 60’s and 70’s.

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Hello gorgeous!

After a long absence from blogging.. (maybe that’s a good thing for you dear readers?)…. I’m back with my usual musings, random rambling thoughts, and (derailed) train-of-thought, objectless observations.

Let’s consider the state of modern advertising.

(YAWN)

We are constantly bombarded with ads everywhere; from television, radio, Facebook, Instagram and a plethora of other media platforms. Hey, I get it, they all gotta make a buck. (who doesn’t?). My issue is with the way that they advertise. The current template for ads is dull, dull, dull. It’s formulaic stuff with crap about “families” which prominently feature smart-ass, precocious children, and dim witted adults (à la the Disney Channel). Everything is all about portraying inclusivity, and unchallenging normality. It’s all very safe and there is a presiding feeling of sameness. As for the music? Gone are the days of catchy little jingles. Those have been replaced by background music; a mix of uninteresting mainstream pop pablum.

Music is viewed by advertising agencies as an important “background feature” in advertising because of its wide use and ability to enhance viewer “arousal and affect”. Say what? I don’t know about you, but I cannot imagine who (if anyone) is being “aroused” by the pedestrian choices of mainstream music paired up with various products. Evidently, the prevailing theory of the huge global advertising/marketing agencies is:

“The value of articulating popular music to a product is seen as very important; especially to advertisers competing with products similar, if not identical, in use-value”.

……blah, blah, blah. Tell me how linking McDonalds Mighty Wings with the song “Lip Read” in a television commercial is selling more chicken? The annoyance of these kinds of songs is now making me annoyed with the products in the ads that feature those irritating interchangeable tracks. If you’re not old enough to remember the golden age of advertising (and chances are that you’re not) you have no idea just how FUN it was. No. Seriously.

A Busby Berkeley style soup commercial…

https://youtu.be/5jU2pl7bqKg

Family Fun Fast-food Jingle..

https://youtu.be/KJXzkUH72cY

A catchy shaving cream jingle..

https://youtu.be/7ClijtnPkfU

And oodles of surrealism….

Pride Aside, I’m Still Alive

Detail of a grave rubbing painting made on my gravestone (which is waiting for me in my hometown cemetery) My “portrait” you might say, by the artist Scott Covert. – oh here he is now…

Hi Scott. How long are you in town for?

Don’t cry Judy. I’m not actually dead from Pride. That’s just a typical gay exaggeration. We do it CONSTANTLY! See? ……..,.,.Judy?

ummmmm……JUDY?

Judes? Can you hear me baby?….. Judy? ……..

“Jesus Christ. “

JUDY????

OK Judy, listen to me………WHAT DID YOU TAKE?

JUDY?….answer me now…….WHAT DID YOU TAKE TONIGHT JUDY?

I can’t do this anymore. It’s not fair. This is not fair.

Oh my God, …really Judes? CONTACT COLD CAPSULES??

HOW MANY BOXES JUDY???

HOW MANY!!!

My New Judy Gif Just Dropped

Does anybody say “dropped” anymore? It sounds as old as Nicki Minaj. My grand niece used to love her. She loved all that old music. That’s waaaaay back. Shoose.

Aaaainyway, here’s my new Judy Gif. Collect ’em all! I do it for you. I make these for you, my readers. I really do. Apologies to Joey an Lorna Luft – I never knew your father but this is one of my favorite quotes from your Mom’s lost recordings that everybody found sad…(didn’t make me sad though.)  I enjoy listening to them occasionally because it reminds me that if I have a glass of wine there is a good chance I may become drunk, even more bitter, very mean occasionally unintelligible and I will think that a really rotten idea for a show is GREAT idea. The lesson is very clear for me…

Never record yourself.

Nuf said. – And now, another Jaw dropping Judy Gif Drop!

Let her go fellas!

Modern MasterGifs 1 – Guernica – P. Picasso

Guernica (1937) – One of the most moving and powerful anti-war paintings in history.

Painter P. Picasso  – “This bull is a bull and this horse is a horse… If you give a meaning to certain things in my paintings it may be very true, but it is not my idea to give this meaning.”

Alejandro Escalona said, “The chaos unfolding seems to happen in closed quarters provoking an intense feeling of oppression. There is no way out of the nightmarish cityscape. The absence of color makes the violent scene developing right before your eyes even more horrifying. The blacks, whites, and grays startle you—especially because you are used to see war images broadcast live and in high-definition right to your living room.”[17]

Distract Yourself with FULL SCREEN GIFS

I know, babe. It IS hard. It’s hard times. But here’s a way to take your mind off of it. It’s full screen gifs and you can choose things you like, like “trippy” “disco” or “weird.” Check it out. Click this link and just keep hitting the space bar. In a few minutes you’ll forget all about the fact that you know who was elected and is now doing you know what.

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FULL SCREEN GIFS can save this country. But only if you keep clicking!!!!!

like, OKAY!!!

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